Huynh Thanh, 37, VIP and community manager
Previous experience: Fashion Buyer, former owner of MORT PARIS.
A creative and VIP manager of concept stores in Paris, Thanh has a distinct style. Drawing inspiration from American rap and hip-hop references, and putting his own soul into everything he touches. Formerly a buyer for a multi-brand store and founder of Mort Paris, Soulthanh has explored so many corners of the industry, and he’s here to share what he’s learned along the way.
What got you into your job? tell us your story
I have always loved dressing well since I was a child. My mother was very stylish and enjoyed dressing nicely; she was also a dressmaker. I grew up surrounded by fabrics, sewing, and a strong sense of style.This naturally developed my passion for fashion and clothing, which led me to create my own clothing brand. Today, I work as a VIP and community manager for a concept store, where I continue to grow in the fashion industry and develop my experience.
What was your style like as a teenager? And was there a defining moment in your younger life that shaped the way you dress?
As a teenager, I was really into streetwear and quite addicted to sneakers. I loved matching colors and putting outfits together. A defining moment for me was when Pharrell Williams helped bring BAPE into the spotlight, and streetwear started blending with luxury. That moment really shaped my style and inspired the way I dress, which still reflects who I am today. That really inspired me, and it’s a style I still carry with me today.
How has your upbringing influenced the way you see fashion?
I grew up immersed in hip-hop culture. I was really passionate about American rap music videos, which had a big influence on my clothing style. I also started breakdancing when I was around 13 or 14, which is why I adopted this style as well. At that time, I thought breakdancers had the best style.
Talk us through your role and its contribution to your brand/company?
I work as a VIP and Community Manager. I take care of high-profile clients such as celebrities, influencers, and athletes who visit the concept store, acting as a brand ambassador. I also organize collaborative events and help make the store a cool and influential place.
Tell us about a proud moment in your career? A real ‘I made it’ moment for me was when my clothing brand started opening many doors. I built a strong network in Paris, gained international distribution, and was featured in several press outlets. We also created our own events abroad. Seeing celebrities wear my designs is definitely one of my proudest achievements.
What does pressure look like in your job and how do you deal with it?
Pressure in my role mainly comes from managing high-profile clients and making sure every experience in the store is perfect. It can also come from organizing events where everything needs to run smoothly. I deal with it by staying calm, being well-prepared, and adapting quickly to any situation. I see pressure as a motivation to deliver my best
How has your view of style changed as you’ve gotten older? And how would you define it now with age?
As I’ve gotten older, my view of style has evolved from following trends and inspiration from hip-hop culture to something more personal and intentional. Before, it was about standing out, but now it’s more about identity, confidence, and attention to detail. Today, I would define my style as a balance between authenticity, comfort, and refined streetwear.
Underrated fashion icon/some one whose style you admire right now?
I don’t really have a specific fashion icon right now. I’m more focused on building my own style by choosing pieces that I genuinely like and mixing them with what I already have.
Where would you advise men to get their style inspiration and information from?
I’d say the best inspiration comes from the streets, not Instagram. Growing up, I was influenced by what I saw around me and by music videos. Today, everything feels more uniform because of social platforms. For me, real style comes from observing people in the streets and building something personal from that.
What is one thing you would advise someone looking to get in your line of work?
I’d say focus on building real relationships and being authentic. In this industry, your network and your energy matter as much as your skills. Stay consistent, be present, and create your own opportunities instead of waiting for them.
What do you think matters too much in fashion right now?
Right now, fashion cares too much about trends and social media approval. It’s all about being seen, not about having something real to say. I think the focus should go back to authenticity, strong identity, and pieces that actually mean something.
