Julien Pierre Joseph Boudet, 40, Artist & founder of Bleu Mode studio
Previous experience: Making burgers at Mc Donalds (2005-2008)
Our next guest is Julien Boudet.
The founder of Bleu Mode studio, a hub delivering campaign direction, pop-ups, photography, activations and even a famous x-rated shark toy. Julien began his journey as one of the most prominent street style photographers at international fashion weeks and has since developed into the full 360° world of Bleu Mode today.
What got you into your job? Tell us your story Bleu Mode started very organically. I was always fascinated by the way people express themselves through clothing, especially in a city like NYC where style is everywhere but rarely forced. I started photographing people in the street almost instinctively, without thinking it would become anything. Over time it grew into a platform where photography, fashion and art meet.
What was your style like as a teenager? Like most teenagers, it was very influenced by music, sport and street culture. I tried a lot of different things without really overthinking it. Looking back, that experimentation was important, it teaches you what feels natural and what doesn’t.
Was there a defining moment in your younger life that shaped the way you dress?
I wouldn’t say there was one specific moment. It was more about constantly observing people in NYC - I moved there in 2008 from Southern France, my birth place. The city has this mix of elegance and nonchalance, people look great but never like they tried too hard - at least not during NYFW. That attitude definitely shaped my perception of style.
How has your culture or upbringing influenced the way you see fashion?
Growing up in Sete, a small town of 40K people, you’re surrounded by authenticity but no fashion at all - even though there was also a very strong street culture. You see a lot of sportswear, some luxury pieces (bootleg) and very little vintage. That contrast teaches you that style isn’t about one category, it’s about how everything comes together.
Tell us a moment when you had to overcome a challenge.
Turning a passion project into a real career is always challenging. In the beginning you’re doing everything yourself and there’s no clear roadmap. The biggest challenge was simply trusting that the project had value and staying consistent long enough for it to grow.
Talk us through your role.
My role really started with observation. For several years I documented style as it naturally existed — on the street, during fashion week, and in everyday life. Bleu Mode was about capturing those authentic moments where fashion, culture, and personality intersect.
Over time, I began developing my own vision more deliberately, experimenting with editorials, campaigns, and collaborations with brands on products and capsule collections. Today, I’m also creating sculptures and physical installations for solo exhibitions. It all evolved very organically, which I’m really happy about.
Common misconception about your job?
A lot of people think it’s just about showing up to fashion week and taking photos. In reality, it’s about having a point of view. The camera is just a tool - what really matters is the eye behind it. That same perspective is what has led me to explore all the different projects I’ve worked on over the years.
Tell us a proud ‘I made it’ moment.
Seeing Bleu Mode resonate internationally was a big moment for me. What started as a personal project suddenly connected with people all over the world. That’s when I realized it had grown into something bigger than just a photography blog.
Seeing Bleu Mode appear on clothing and products was another turning point, it had essentially evolved into a brand of its own.
The most challenging part of your job?
The pace of life in general, especially the pace of fashion and art. Everything moves very fast and there’s constant pressure to produce. The challenge is staying authentic and not losing your perspective in the noise.
Hardest decision you've had to make?
Learning when to say no. As the project grows, opportunities multiply. But protecting the identity of Bleu Mode is more important than doing everything.
What does pressure look like in your job?
When you are your own boss and don’t work with an agency that brings you jobs, you have to go get the gigs yourself, and articulate and do the project from A to Z. It’s a lot of work, but I do love it, so it doesn’t really feel like it.
What’s the most worn item in your wardrobe right now?
A great jacket, I would say my motorcycle jacket Dainese for Max Biaggi. It’s the piece that defines a silhouette the most, and if it’s well cut it can elevate even the simplest outfit. I love the colors and I can ride my bikes with it safely.
How has your view of style changed with age?
When you’re younger you chase trends. With time you realize style is really about consistency. Knowing who you are - and dressing in a way that reflects that.
Are you more stylish than your romantic partner?
Not at all, I wouldn’t say that. Style is personal - and often the people around you influence you more than you realize. She has her own style and I have mine, which are quite different but also similar in some ways.
Underrated fashion icon right now?
Honestly, the street. Like I said, the most inspiring style comes from people who aren’t trying to be trendy at all.
Where should men get their style inspiration?
Not from Instagram. Cinema, music, art, travel; those things shape your taste much more deeply than scrolling through outfits online.
What change would you like to see in fashion?
A slower rhythm. Less obsession with constant novelty and more appreciation for craftsmanship and longevity.
AI in fashion - your take?
AI will definitely influence the industry, especially in production and design. But taste, intuition and cultural understanding are human qualities. Technology can assist creativity, but it can’t replace vision.
Advice for someone wanting to get into your field?
Develop your eye. Anyone can take a photo today, but having a perspective takes time. Observe constantly, work on your visual culture, and most importantly don’t rush the process.
What matters too much in fashion right now?
Hype, visibility and social media. Sometimes the focus is more on being seen than on having something meaningful to say.
Any accounts men should follow?
I’d actually suggest following people outside of fashion: photographers, artists, architects… They often have a much more interesting influence on personal style.
photo credit: Adam Katz Sinding